SLA & ALBA Palm Beach: An Indulgent Evening Onboard BG CHARADE

At the Monaco Yacht Show 2023, SLA assisted in the organisation of a spectacular evening onboard BG CHARADE with ALBA Palm Beach and Superyachts.com: a celebration of the passion for waterfront lifestyle.

Developed by Kenneth A. Baboun alongside a passionate and forward-thinking team, the ALBA Palm Beach development brings a reimagined vision of waterfront living in one of America’s luxury hotspots. SLA is a brand ambassador for ALBA, assisting in the organisation of an opulent evening onboard BG CHARADE in celebration of this exceptional new development. 

Other sponsors of the event included Whispering Angel and brokerage Cecil Wright, as BG CHARADE’s owner Bobby Genovese welcomed an exclusive guest list onboard the classic Feadship that was onced owned by Co-Founder of Microsoft, Paul Allen. 

It was a sensational event that encapsulated the luxury, enthusiasm and passion that accompanies a waterfront lifestyle, as SLA played an important part in the event’s organisation, right through to its execution. Combining the Agency’s skills of networking, bespoke event organisation and effective client relationships, ALBA Palm Beach’s party onboard BG CHARADE is an exceptional example of SLA’s renowned place within the luxury markets.